This helps us breakdown and analyse the pre-production of Letters' Music Video.
Monday, 16 September 2013
Wednesday, 11 September 2013
Protection Analysis
Personal Music Video Idea (with Farhana and Lacey) :
After reading the lyrics of Protection for the first time we thought the music video could be a performance with a narrative. The performance side of it would be with a band, sort of like a gig, but this would be more of a slow gig, where the fans could be holding up lights, swaying them back and forth.
Lyrics such as "I stand in front of you, I'll take the force of the blow, Protection" we could see a domestic argument happening between a couple. An example of this scene can be seen in Eminem ft Rhianna's 'Love The Way You Lie'. To add some more meaning to this there could be a lot of candles which could easily connote the end of time of the protection needed or the protection given.
The mise-en-scene we came up with apart from a small gig was that the set where the gig is taking place could have a glass floor, which means that the argument between the couple could be happening down below. When the last lyrics, "You're a boy and I'm a girl" are sung the candles are no longer lit.
The music video could easily be shot in no more than 3 days, one day to shoot the gig and the others to shoot the argument.
Massive Attack- Protection
The genre can easily be identified when the song starts, as its classic lounge music and trip hop. Protection is also the name of the album by Massive Attack, making this their number one hit and being the one that stands out the most. Therefore the music video would have been carefully thought out and shot. 'Protection' is all done in one shot, with clever edits, but it shows how effective if it by having been done in one shot.
The narrative can easily be identified, because of the way the music video starts. The beginning we what seems to be a father with his young daughter, and it can be assumed that the parents for the girl are divorced, and that she's going to be dropped back of to the mothers flat. Within the separate rooms of this building, it seems that everyone needs some sort of protection from something. The old woman in a wheelchair is seen as being extremely scared and frightened of something due to all the locks she is locking.
Monday, 9 September 2013
Week Ahead
Things which need to be accomplished by next Monday.
-Create a meaning and message behind the music video which links in with the song lyrics.
-Look into other music videos which follow the same genre.
-Find suitable location(s) for where the music video will be shot, and get permission ahead of time.
-Create a meaning and message behind the music video which links in with the song lyrics.
-Look into other music videos which follow the same genre.
-Find suitable location(s) for where the music video will be shot, and get permission ahead of time.
Tuesday, 9 July 2013
Group plans for over Summer
Group; Me and Farhana
Over Summer the main way me and Farhana will communicate is through Skype because I will be in Canada. This way there will be no loss of communication, and we can record our Skype chats for our evaluation.
-Have a final plan and idea for our chosen song.
-Secure locations for the music video.
-Secure actors/actresses and make clear to them what our vision of the music video is.
-
^Despite the fact that I wont be in the country, I will still help Farhana as much as I can with securing people and places using social media or emails.
:)
Over Summer the main way me and Farhana will communicate is through Skype because I will be in Canada. This way there will be no loss of communication, and we can record our Skype chats for our evaluation.
-Have a final plan and idea for our chosen song.
-Secure locations for the music video.
-Secure actors/actresses and make clear to them what our vision of the music video is.
-
^Despite the fact that I wont be in the country, I will still help Farhana as much as I can with securing people and places using social media or emails.
:)
Wednesday, 3 July 2013
Music Video Theory
ANDREW GOODWIN: Codes and Conventions
When watching music video, we should be aware of 5 Key Concepts which are:
1. Sound
-Take into account what the audience is actually listening too, for example the structure of the song. (A verse or the chorus)
-The actual voice of the artist is extremely important because it makes the song what it is, this also makes it very easy to identify the artist/song.
-The mode of address within the sound. This means that the artist uses the video as a 'communication device' meaning not only are the audience listening to the song, but also viewing a story at times.
2.Narrative and Performance
-A song without a music video fails to give the audience the actual narrative.
-With the narrative and performance interlinking, it makes it easier for the audience to not lose interest when constantly watching the video.
-Its more authentic if the artist is playing both the narrator and the actor in the video, it helps show the realism.
3.Star Image
-This help shows the development of the individual star overtime.
-Very important in the music industry.
4.Visual to song relation
-There are 3 ways in which this happens;
-Illustrate- Using certain sets, or images to illustrate the meaning of the lyrics.
-Amplify-Meanings and effects are manipulated, and are constantly shown throughout the video, in order for the audience to remember it.
-Disjuncture- Or within the music video, the meaning of the song can be completely ignored.
5.Technical Aspects of the video
-These hold the whole music video together, it includes the mise-en-scene, the camera work, editing and the sound.
-Post-production stage includes the editing, cutting, the speed. It includes fiddling around with the colour and lighting in order to make it go with the mood of the video.
SVEN E CARLSSON: Representation of artists within music videos.
-Carlsson believes that there are 2 types of category's that music video fall into-
1.Performance:
-Performance: this is when the audience can see the artist singing and dancing within the video. The performance can be a singing, dancing or instrumental type.
-Carlsson believes that there are 3 types of ways in which the artist is projected within a performance style video.
-The first one is being as a 'commercial exhibitionist', in other words the artist is being commercialized. The second is 'televised bard' where the singer uses images to tell a story. The third is 'elctronic shaman' where the artist is not visible and is only heard through their voice.
2.Conceptual.
-This is where the audience watch something beyond the aim of the artist.
-The artist or their performance not so important.
RICHARD DYER: Star persona
-Pop Stars have an iconic look or image which usually has a long significance over time. For Example, Justin Bieber is very well known for his 'sweep', which people refer to as his hair.
-Dyer believes there are 4 components which go into making the Star Theory.
1.Stars as construction:Dyer believes that stars are constructed in a way in which they can easily be recognized.
2.Industry and Audience:
They are seen as 'objects' in order to appeal to more audiences and create a fan base.
3.Ideology and Culture:
Stars will promote a certain idea in order to enhance who and what they are.
4.Character and Personality:
Throughout the showbiz lifestyle, stars change in order to 'update' or 'change' their characteristics and personality, for example Madonna.
When watching music video, we should be aware of 5 Key Concepts which are:
1. Sound
-Take into account what the audience is actually listening too, for example the structure of the song. (A verse or the chorus)
-The actual voice of the artist is extremely important because it makes the song what it is, this also makes it very easy to identify the artist/song.
-The mode of address within the sound. This means that the artist uses the video as a 'communication device' meaning not only are the audience listening to the song, but also viewing a story at times.
2.Narrative and Performance
-A song without a music video fails to give the audience the actual narrative.
-With the narrative and performance interlinking, it makes it easier for the audience to not lose interest when constantly watching the video.
-Its more authentic if the artist is playing both the narrator and the actor in the video, it helps show the realism.
3.Star Image
-This help shows the development of the individual star overtime.
-Very important in the music industry.
4.Visual to song relation
-There are 3 ways in which this happens;
-Illustrate- Using certain sets, or images to illustrate the meaning of the lyrics.
-Amplify-Meanings and effects are manipulated, and are constantly shown throughout the video, in order for the audience to remember it.
-Disjuncture- Or within the music video, the meaning of the song can be completely ignored.
5.Technical Aspects of the video
-These hold the whole music video together, it includes the mise-en-scene, the camera work, editing and the sound.
-Post-production stage includes the editing, cutting, the speed. It includes fiddling around with the colour and lighting in order to make it go with the mood of the video.
SVEN E CARLSSON: Representation of artists within music videos.
-Carlsson believes that there are 2 types of category's that music video fall into-
1.Performance:
-Performance: this is when the audience can see the artist singing and dancing within the video. The performance can be a singing, dancing or instrumental type.
-Carlsson believes that there are 3 types of ways in which the artist is projected within a performance style video.
-The first one is being as a 'commercial exhibitionist', in other words the artist is being commercialized. The second is 'televised bard' where the singer uses images to tell a story. The third is 'elctronic shaman' where the artist is not visible and is only heard through their voice.
2.Conceptual.
-This is where the audience watch something beyond the aim of the artist.
-The artist or their performance not so important.
RICHARD DYER: Star persona
-Pop Stars have an iconic look or image which usually has a long significance over time. For Example, Justin Bieber is very well known for his 'sweep', which people refer to as his hair.
-Dyer believes there are 4 components which go into making the Star Theory.
1.Stars as construction:Dyer believes that stars are constructed in a way in which they can easily be recognized.
2.Industry and Audience:
They are seen as 'objects' in order to appeal to more audiences and create a fan base.
3.Ideology and Culture:
Stars will promote a certain idea in order to enhance who and what they are.
4.Character and Personality:
Throughout the showbiz lifestyle, stars change in order to 'update' or 'change' their characteristics and personality, for example Madonna.
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