Group; Me and Farhana
Over Summer the main way me and Farhana will communicate is through Skype because I will be in Canada. This way there will be no loss of communication, and we can record our Skype chats for our evaluation.
-Have a final plan and idea for our chosen song.
-Secure locations for the music video.
-Secure actors/actresses and make clear to them what our vision of the music video is.
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^Despite the fact that I wont be in the country, I will still help Farhana as much as I can with securing people and places using social media or emails.
:)
Tuesday, 9 July 2013
Wednesday, 3 July 2013
Music Video Theory
ANDREW GOODWIN: Codes and Conventions
When watching music video, we should be aware of 5 Key Concepts which are:
1. Sound
-Take into account what the audience is actually listening too, for example the structure of the song. (A verse or the chorus)
-The actual voice of the artist is extremely important because it makes the song what it is, this also makes it very easy to identify the artist/song.
-The mode of address within the sound. This means that the artist uses the video as a 'communication device' meaning not only are the audience listening to the song, but also viewing a story at times.
2.Narrative and Performance
-A song without a music video fails to give the audience the actual narrative.
-With the narrative and performance interlinking, it makes it easier for the audience to not lose interest when constantly watching the video.
-Its more authentic if the artist is playing both the narrator and the actor in the video, it helps show the realism.
3.Star Image
-This help shows the development of the individual star overtime.
-Very important in the music industry.
4.Visual to song relation
-There are 3 ways in which this happens;
-Illustrate- Using certain sets, or images to illustrate the meaning of the lyrics.
-Amplify-Meanings and effects are manipulated, and are constantly shown throughout the video, in order for the audience to remember it.
-Disjuncture- Or within the music video, the meaning of the song can be completely ignored.
5.Technical Aspects of the video
-These hold the whole music video together, it includes the mise-en-scene, the camera work, editing and the sound.
-Post-production stage includes the editing, cutting, the speed. It includes fiddling around with the colour and lighting in order to make it go with the mood of the video.
SVEN E CARLSSON: Representation of artists within music videos.
-Carlsson believes that there are 2 types of category's that music video fall into-
1.Performance:
-Performance: this is when the audience can see the artist singing and dancing within the video. The performance can be a singing, dancing or instrumental type.
-Carlsson believes that there are 3 types of ways in which the artist is projected within a performance style video.
-The first one is being as a 'commercial exhibitionist', in other words the artist is being commercialized. The second is 'televised bard' where the singer uses images to tell a story. The third is 'elctronic shaman' where the artist is not visible and is only heard through their voice.
2.Conceptual.
-This is where the audience watch something beyond the aim of the artist.
-The artist or their performance not so important.
RICHARD DYER: Star persona
-Pop Stars have an iconic look or image which usually has a long significance over time. For Example, Justin Bieber is very well known for his 'sweep', which people refer to as his hair.
-Dyer believes there are 4 components which go into making the Star Theory.
1.Stars as construction:Dyer believes that stars are constructed in a way in which they can easily be recognized.
2.Industry and Audience:
They are seen as 'objects' in order to appeal to more audiences and create a fan base.
3.Ideology and Culture:
Stars will promote a certain idea in order to enhance who and what they are.
4.Character and Personality:
Throughout the showbiz lifestyle, stars change in order to 'update' or 'change' their characteristics and personality, for example Madonna.
When watching music video, we should be aware of 5 Key Concepts which are:
1. Sound
-Take into account what the audience is actually listening too, for example the structure of the song. (A verse or the chorus)
-The actual voice of the artist is extremely important because it makes the song what it is, this also makes it very easy to identify the artist/song.
-The mode of address within the sound. This means that the artist uses the video as a 'communication device' meaning not only are the audience listening to the song, but also viewing a story at times.
2.Narrative and Performance
-A song without a music video fails to give the audience the actual narrative.
-With the narrative and performance interlinking, it makes it easier for the audience to not lose interest when constantly watching the video.
-Its more authentic if the artist is playing both the narrator and the actor in the video, it helps show the realism.
3.Star Image
-This help shows the development of the individual star overtime.
-Very important in the music industry.
4.Visual to song relation
-There are 3 ways in which this happens;
-Illustrate- Using certain sets, or images to illustrate the meaning of the lyrics.
-Amplify-Meanings and effects are manipulated, and are constantly shown throughout the video, in order for the audience to remember it.
-Disjuncture- Or within the music video, the meaning of the song can be completely ignored.
5.Technical Aspects of the video
-These hold the whole music video together, it includes the mise-en-scene, the camera work, editing and the sound.
-Post-production stage includes the editing, cutting, the speed. It includes fiddling around with the colour and lighting in order to make it go with the mood of the video.
SVEN E CARLSSON: Representation of artists within music videos.
-Carlsson believes that there are 2 types of category's that music video fall into-
1.Performance:
-Performance: this is when the audience can see the artist singing and dancing within the video. The performance can be a singing, dancing or instrumental type.
-Carlsson believes that there are 3 types of ways in which the artist is projected within a performance style video.
-The first one is being as a 'commercial exhibitionist', in other words the artist is being commercialized. The second is 'televised bard' where the singer uses images to tell a story. The third is 'elctronic shaman' where the artist is not visible and is only heard through their voice.
2.Conceptual.
-This is where the audience watch something beyond the aim of the artist.
-The artist or their performance not so important.
RICHARD DYER: Star persona
-Pop Stars have an iconic look or image which usually has a long significance over time. For Example, Justin Bieber is very well known for his 'sweep', which people refer to as his hair.
-Dyer believes there are 4 components which go into making the Star Theory.
1.Stars as construction:Dyer believes that stars are constructed in a way in which they can easily be recognized.
2.Industry and Audience:
They are seen as 'objects' in order to appeal to more audiences and create a fan base.
3.Ideology and Culture:
Stars will promote a certain idea in order to enhance who and what they are.
4.Character and Personality:
Throughout the showbiz lifestyle, stars change in order to 'update' or 'change' their characteristics and personality, for example Madonna.
Wednesday, 26 June 2013
Sylvia Ella Kesington
Back when i went to The Farm Group, I met an aspiring singer Sylvia Ella Kesington and so went and viewed her sound cloud.
She writes her own songs, about things that have happened in her life.
She writes her own songs, about things that have happened in her life.
Whilst on her soundcloud some of her songs really interested me, and I could already imagine a music video being shot for it.
I have Facebook Messaged her, and shall wait for the reply; but just incase she does allow me to use one of her songs, I have started planning ideas.
This was the 2nd song of hers I actually listened to, but it stood out to me from the beginning. Whilst listening to the song carefully and the lyrics, I think that a Narrative music video will suit this song best, especially because from the title it connotes that the song has a meaning behind it. Especially where lyrics like 'You're in the shadows, you're in the rain' where the actress could be walking in the rain, looking back on the past written letters.
Possible Locations-
-Street full with cars, walking through them in the rain
-A flower filled garden/park with sunshine
-Bedroom surrounded by screwed up paper | Looking through old pictures
A young female girl actress will be playing the artist whose point of the song is actually from.
Costume- Plain skater dress, and pumps.
Genre- Acoustic
Props- Letters and pictures
Idea-
It could start off with the actress in her bedroom, writing a letter, with clustered screwed up letters around her.
Personal qualities- Good with camera work, and developing ideas.
MISS YOU ALREADY
I liked the actual lyrics of this song, I don't know why, but they stuck out to me. I can see a concept with narrative music video behind it, because the lyrics are really strong and so could be easy to portray.
One of the main settings I think will go well with this could be a girls bedroom, with pictures of the couple scattered everywhere; however this could be boring, so the girl could be sitting along a river, reminiscing through a box we first see her bring out from underneath her bed.
The stereotypical representation would be a young girl, missing her true love. This can be seen as stereotypical because it is usually the women who take longer to get over relationships.
Types of Music Videos
Performance-
This music video usually involves the band/artist performing either live or just within the music video. This is usually the case if the budget of the music video is low, despite saying this certain artists prefer to perform splashing the cash on the settings and costumes.
Performance styled music videos can usually be seen in the pop genre.
One Direction- Little Things
Lumineers- Ho Hey
Beyonce- Run The World
Narrative-
Narrative music videos usually use footage which attempts to tell a story. It will either involve actors or the actual artist. The story is sometimes linked to the lyrical content of the song, but this isn't the case for many.
Drake- Find Your Love
Justin Timberlake- Mirrors
J Cole- Power Trip
^This can be seen as an example where the lyrical content does not link with the visual content.
Concept-
This is based around a single idea, whether it makes sense with the lyrics of a song or not. It tends to be usually unusual in a particular editing or filming technique. It may also include controversial or political story lines.
Miley Cyrus- We Cant Stop (This can ALSO be a performance music video)
Kanye West- Mercy
This music video usually involves the band/artist performing either live or just within the music video. This is usually the case if the budget of the music video is low, despite saying this certain artists prefer to perform splashing the cash on the settings and costumes.
Performance styled music videos can usually be seen in the pop genre.
One Direction- Little Things
Lumineers- Ho Hey
Beyonce- Run The World
Narrative-
Narrative music videos usually use footage which attempts to tell a story. It will either involve actors or the actual artist. The story is sometimes linked to the lyrical content of the song, but this isn't the case for many.
Drake- Find Your Love
Justin Timberlake- Mirrors
J Cole- Power Trip
^This can be seen as an example where the lyrical content does not link with the visual content.
Concept-
This is based around a single idea, whether it makes sense with the lyrics of a song or not. It tends to be usually unusual in a particular editing or filming technique. It may also include controversial or political story lines.
Miley Cyrus- We Cant Stop (This can ALSO be a performance music video)
Kanye West- Mercy
Sunday, 23 June 2013
Music Videos
This mind map shows why music videos are created from my perspective. After my research on certain artists i came up with the ones in red.
Wednesday, 19 June 2013
Monday, 17 June 2013
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