Performance-
This music video usually involves the band/artist performing either live or just within the music video. This is usually the case if the budget of the music video is low, despite saying this certain artists prefer to perform splashing the cash on the settings and costumes.
Performance styled music videos can usually be seen in the pop genre.
One Direction- Little Things
Lumineers- Ho Hey
Beyonce- Run The World
Narrative-
Narrative music videos usually use footage which attempts to tell a story. It will either involve actors or the actual artist. The story is sometimes linked to the lyrical content of the song, but this isn't the case for many.
Drake- Find Your Love
Justin Timberlake- Mirrors
J Cole- Power Trip
^This can be seen as an example where the lyrical content does not link with the visual content.
Concept-
This is based around a single idea, whether it makes sense with the lyrics of a song or not. It tends to be usually unusual in a particular editing or filming technique. It may also include controversial or political story lines.
Miley Cyrus- We Cant Stop (This can ALSO be a performance music video)
Kanye West- Mercy
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